Hello, I'm Shubhankhi 👋
A product designer who spent 4 years untangling enterprise systems.
Now I turn messy problems into products that feel simple.
I’m interested in the messy bit before the screen — understanding what people need, figuring out what the product should do and why, and making it feel obvious once it does.
About
I ask a lot of questions. Occasionally, they turn into products.
I started my career at Accenture, working on enterprise systems and learning how complicated products behave when real people, business rules, and technical constraints collide.
Somewhere along the way, I became more interested in the experience around the system than the system itself.
Now I bring those worlds together — engineering taught me how things work, enterprise systems taught me how businesses work, and design taught me to see both through the people using them.
Product Design
Product Strategy
AI Prototyping
UX Research
How I think.
Field notes 01
back
back
Note to self.
The first version doesn’t have to be perfect. It just has to exist.
back
Human + AI > AI.
I use AI to move faster, explore further, and build more — without outsourcing the decisions that need human judgment. AI can help me get to a decision. It shouldn’t make the decision for me.
back
Make it obvious.
back
Systems before screens.
A simple interface usually depends on a lot of complexity being handled somewhere else. I like figuring out how the pieces connect, where that complexity should live, and what the product needs underneath before deciding what belongs on the screen.
back
Start with the person.
Before deciding what a product should do, I want to understand who it’s for, what they’re trying to do, and where things are getting in their way. The interface comes later. The person comes first.
Working principles
INDEX
01.Start with the person
02.Systems before screens
03.Make it obvious
04.Human + AI > AI
05.Note to self.
FILE NO. 0417
*************
A small collection of ideas I keep returning to while making things.
A few working principles.
Things I’ve learned, borrowed from experience, and occasionally have to remind myself of.
Some came from designing. Some came from building. Some came from getting things wrong. These are the ones I keep coming back to.
CLOSE FOLDER
How I think.
A few things i keep coming back to
Offscreen
Curious about everything, normal about nothing.
Off-screen, I’m usually somewhere between fantasy books, Bollywood, TV shows and movies I have too many opinions about, half-finished DIY projects, extremely specific internet rabbit holes, and picking up hobbies faster than I can finish them.
Finish the thing
Book the flight
Read the books i already own
Start another hobby anyway
To-do list
MY NAME TAG
Shubhankhi
Out & about
friends
Hello, I'm Shubhankhi 👋
A product designer who spent 4 years untangling enterprise systems.
Now I turn messy problems into products that feel simple.
I’m interested in the messy bit before the screen — understanding what people need, figuring out what the product should do and why, and making it feel obvious once it does.
About
I ask a lot of questions. Occasionally, they turn into products.
I started my career at Accenture, working on enterprise systems and learning how complicated products behave when real people, business rules, and technical constraints collide.
Somewhere along the way, I became more interested in the experience around the system than the system itself.
Now I bring those worlds together — engineering taught me how things work, enterprise systems taught me how businesses work, and design taught me to see both through the people using them.
Product Design
Product Strategy
AI Prototyping
UX Research
How I think.
Field notes 01
back
back
Note to self.
The first version doesn’t have to be perfect. It just has to exist.
back
Human + AI > AI.
I use AI to move faster, explore further, and build more — without outsourcing the decisions that need human judgment. AI can help me get to a decision. It shouldn’t make the decision for me.
back
Make it obvious.
back
Systems before screens.
A simple interface usually depends on a lot of complexity being handled somewhere else. I like figuring out how the pieces connect, where that complexity should live, and what the product needs underneath before deciding what belongs on the screen.
back
Start with the person.
Before deciding what a product should do, I want to understand who it’s for, what they’re trying to do, and where things are getting in their way. The interface comes later. The person comes first.
Working principles
INDEX
01.Start with the person
02.Systems before screens
03.Make it obvious
04.Human + AI > AI
05.Note to self.
FILE NO. 0417
*************
A small collection of ideas I keep returning to while making things.
A few working principles.
Things I’ve learned, borrowed from experience, and occasionally have to remind myself of.
Some came from designing. Some came from building. Some came from getting things wrong. These are the ones I keep coming back to.
CLOSE FOLDER
How I think.
A few things i keep coming back to
Offscreen
Curious about everything, normal about nothing.
Off-screen, I’m usually somewhere between fantasy books, Bollywood, TV shows and movies I have too many opinions about, half-finished DIY projects, extremely specific internet rabbit holes, and picking up hobbies faster than I can finish them.
Finish the thing
Book the flight
Read the books i already own
Start another hobby anyway
To-do list
MY NAME TAG
Shubhankhi
Out & about
friends
Hello, I'm Shubhankhi 👋
A product designer who spent 4 years untangling enterprise systems.
Now I turn messy problems into products that feel simple.
I’m interested in the messy bit before the screen — understanding what people need, figuring out what the product should do and why, and making it feel obvious once it does.
About
I ask a lot of questions. Occasionally, they turn into products.
I started my career at Accenture, working on enterprise systems and learning how complicated products behave when real people, business rules, and technical constraints collide.
Somewhere along the way, I became more interested in the experience around the system than the system itself.
Now I bring those worlds together — engineering taught me how things work, enterprise systems taught me how businesses work, and design taught me to see both through the people using them.
Product Design
Product Strategy
AI Prototyping
UX Research
How I think.
Field notes 01
back
back
Note to self.
The first version doesn’t have to be perfect. It just has to exist.
back
Human + AI > AI.
I use AI to move faster, explore further, and build more — without outsourcing the decisions that need human judgment. AI can help me get to a decision. It shouldn’t make the decision for me.
back
Make it obvious.
back
Systems before screens.
A simple interface usually depends on a lot of complexity being handled somewhere else. I like figuring out how the pieces connect, where that complexity should live, and what the product needs underneath before deciding what belongs on the screen.
back
Start with the person.
Before deciding what a product should do, I want to understand who it’s for, what they’re trying to do, and where things are getting in their way. The interface comes later. The person comes first.
Working principles
INDEX
01.Start with the person
02.Systems before screens
03.Make it obvious
04.Human + AI > AI
05.Note to self.
FILE NO. 0417
*************
A small collection of ideas I keep returning to while making things.
A few working principles.
Things I’ve learned, borrowed from experience, and occasionally have to remind myself of.
Some came from designing. Some came from building. Some came from getting things wrong. These are the ones I keep coming back to.
CLOSE FOLDER
How I think.
A few things i keep coming back to
Offscreen
Curious about everything, normal about nothing.
Off-screen, I’m usually somewhere between fantasy books, Bollywood, TV shows and movies I have too many opinions about, half-finished DIY projects, extremely specific internet rabbit holes, and picking up hobbies faster than I can finish them.
Finish the thing
Book the flight
Read the books i already own
Start another hobby anyway
To-do list
MY NAME TAG
Shubhankhi
Out & about
friends